Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Dominic Xavier asks why the government wants to control what we watch.
Angry young men (and old) dominate the OTT this week. Take your pick.
Perhaps because it was a film meant for the theatres, The Big Bull has romance and songs, notes Moumita Bhattacharya.
Catch it all on OTT this week.
When the Pakistan innings ended, there were 1.1 crore viewers live on the app and this increased to 1.4 crore viewers during the innings break.
Bollywood mixes work and travel in perfect ways.
This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.
Its success script: Investing more in local content ecosystem; growing its partnership footprint.
'The good thing was when we saw Virat Kohli and Naveen Ul Haq in between the overs, we can see that the fight has ended.'
'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'
Find out more about interesting films and Web series coming up on OTT this month.
Super heroes, super cops, super fun. Sukanya Verma tells us it's all there on OTT this week.
December is set to be special because four original films see a straight-to-digital release.
Bad Cop is not unwatchable. For older viewers, there may even be some comfort in the familiar, notes Deepa Gahlot.
Ten sequels that either complemented the first or surpassed it.
Sukanya Verma gives us her OTT recommendations for the week.
Sukanya Verma lists out everything you can catch on OTT this week.
Sequels, prequels, something new, something same, Sukanya Verma offers you your OTT menu this week.
From world cinema to old-fashioned whodunits, it's all there on OTT this week. Sukanya Verma makes her recommendations.
Scientists, sci-fi, stand-up, suspense, take your pick of OTT this week. Sukanya Verma makes her recommendations:
Arjun and Janhvi promote their films... Malaika goes to yoga class... Rakul meets her boyfriend...
The 34-year-old Kohli now has 46 hundreds from 274 ODI games and will require three more to emulate his childhood idol and former teammate.
In the Koffee With Karan promo, Gauri reveals cool dating advice that she gives daughter Suhana.
Musicals and mysteries, superheroes and Santa, it's all there on OTT this week. Sukanya Verma offers you a selection.
Janhvi goes traditional... Rashmika meets Vikas Bahl... Aditya promotes his film...
Kidnapping, revenge, wars, zombies, manhunts -- things get pretty intense on OTT this week. Sukanya Verma offers everything you can watch.
With the hugely popular Panchayat's third season ready to drop this week, we look at all the rural themed shows available on OTT.
If you're looking to transition into a committed relationship, it's important to establish clear boundaries. Define what you need, how you want to spend time together, and what you won't tolerate, suggests relationship expert Shahzeen Shivdasani.
Vinay Pathak, Divyenndu Sharma and Kusha Kapila are comfortable enough in their comic skins to play their parts with ease, observes Deepa Gahlot.
Sunil Shetty makes his OTT debut. Chiranjeevi comes calling. Parvathy Thiruvothu, Nithya Menen and Amruta Subhash provide enchanting viewing. Santa Claus gets ready to retire.
Patna Shuklla's dull drama struggles to leave any impact, sighs Sukanya Verma.
India's batting great Virat Kohli and Afghanistan pacer Naveen Ul Haq, who were involved in an ugly spat in IPL 2023 earlier this year, let bygones be bygones with a shakehand and a hug.
Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners.
Sukanya Verma offers you interesting choices from Ray to Godzilla on OTT this week.
Tamannaah's in a colourful mood... Akshay leaves for Dubai... Janhvi promotes Good Luck Jerry...
Content streaming platform Netflix on Tuesday said it is slashing its monthly subscription rates by up to 60 per cent in India, as it looks to woo viewers amid growing competition in the OTT space in the country. Under the new rates that roll out from Tuesday, Netflix's Mobile will now be available at Rs 149 a month (from Rs 199 earlier), while the Basic plan will be priced at Rs 199 a month, instead of Rs 499. The Standard plan will be charged at Rs 499 per month, while Premium will be available at Rs 649 a month.
Baahubali has generated an enterprise of television spin-offs, video games, graphic novels and what not, but a memorable Game Of Thrones it is not, observes Deepa Gahlot.
India will be under tremendous pressure when they face an equally circumspect Australia in a battle of two out-of-form batting units in the opening Test of the Border-Gavaskar Trophy in Perth
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